If you have big news, you need a big plan. And that’s where the product launch comes in. From brand strategy and proper messaging to boosting your sales team and keeping momentum, there’s a lot that goes together to produce a successful product launch.
Conference or Symposium
When planning a conference or symposium it is important to consider venue location, accessibility, proximity to the airport, the number of available function rooms and capacity. Availability of accommodation is also another important consideration. JC Events can assist in hotel contract negotiation to ensure you get the best bang for your buck. We specialise in travel and logistics which ensures that delegates and speakers travelling from interstate and/or overseas are well prepared for the journey ahead.
A roadshow is a series of the same event, in different locations. It is important that the venue in each location is easily accessible and parking is arranged. One of the most common obstacles when planning a roadshow is logistics. Moving event materials from airport to airport and one venue to the next requires thorough planning and attention to detail. Ensuring speakers travel is well planned and executed is also paramount.
Advisory Board Meeting
An advisory board meeting brings together high-level executives, specialists and key opinion leaders. They are often time poor so it is important to remain proactive in your approach when sourcing accommodation, booking flights or organising transfers on their behalf. A personable yet professional approach and sound communication will reassure advisory board members that you can meet their requirements.
Exhibition and Sponsorship
There are many considerations when planning an exhibition. Where the exhibition is going to take place, overall floor plan and what size the exhibitor booths should be. Having a reputable supplier to build the stands, understanding what constitutes an appealing/attractive stand or display and how to achieve it are important when marketing the space to potential exhibitors. Offering different levels of sponsorship, advertising the best locations in the exhibition hall and providing advice on how to maximise return on investment are enticing to potential sponsors.
When planning a gala event there is a definite need for some razzle-dazzle, show-stopping decor and entertainment to create the perfect ambience. Understanding the technological requirements for large venues, scheduling presenters, event orders, how to seat people and timing catering so that there is minimal disturbance, all play a huge part in making this type of event a success.
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